Sonja Trierweiler is a Professional Writing alumni who graduated in May, 2013. After graduation, she immediately started a Social Media internship with The Smithsonian Associates in Washington, D.C. where she managed several online accounts, photographed events and blogged about the amazing educational programs TSA offers. This internship eventually led to a Social Media Specialist position and jump-started her professional advancement in the field of social and digital media.
Sonja loves living in D.C. and using skills she learned through the PW program to improve an organization’s public reception through social media. She’s also interested in keeping up on affairs and events happening in the Middle East. So, when she was offered a position as Social Media Editor position with Muftah, an online magazine dedicated to “producing original content from diverse individuals about global events,” particularly in Middle Eastern and North African regions, there was no reason not to accept.
Since July 2014, Sonja has been assisting Muftah’s founder with the magazine’s social media strategy through platforms like Facebook, Instagram and Twitter to cultivate more online attention. Working for Muftah, Sonja is able to guide the public’s attention toward stories of international importance and create a digital platform to start meaningful conversations, which is very fulfilling. Sonja said, “PW taught me how to be good at a lot of different things, without necessarily being an ‘expert’ in one thing. But today, especially in digital strategy fields, knowing how so many different components of the web—social media, code, marketing, content development, etc.—play with each other can be more valuable than being super proficient in one specific area. At Muftah, I like doing just that. I’m able to think broadly about overall strategy, teach editors and interns how to best use social media, edit over articles before publication, and even write if I have a story to tell.” While most of what Sonja does for Muftah is social media, you can check out a compelling piece she wrote for the magazine’s website here.
Through the Professional Writing program at Michigan State, Sonja had the opportunity to develop skills in digital strategy, editing, and web authoring. Sonja feels that the strong professional communication skills she developed during her time studying PW have made her a more well-rounded and proficient worker in the field of digital and social media. These are skills that will never expire and have only improved with time.